Blind RoseIdentity for a PR and events company.
Blind Rose host exhibitions and events in the cultural sector. Their enigmatic name reminded us of clandestine secret societies, like the Freemasons and Skull & Bones society. These groups tend to use symbols instead of logos, so the the Blind Rose logo is a kind of rebus—5 Bs forming one rose.
The collateral design was approached as if we were designing for a secret society, rather than a brand—discreet and retrained.